I’m not a fan of those overly sweet, corporate-style messages that try to sugarcoat the truth: Glitch was simply too good to last, and you’re losing money. Your project was admirable—and in many ways, a turning point for the internet, and for that reason, this isn’t just your loss or ours. It’s a loss for the world.
That said, my only real complaint is this: if you knew the situation wasn’t financially sustainable, you could have at least announced it a year in advance—not overnight.
In the end, it’s not your company or the users who lose the most. It’s the internet itself, which becomes a little more rigid, a little more grey.